There are very few things in real estate that have such mixed emotions and varied opinions as the Open House. There are also different approaches to working an open house, and I suspect that this is one case where success is directly proportionate to the effort made.... providing you don't keep it a secret.
While it is probably true that few homes are sold at the event, it is also true that the more open house guests you have, the more likely it is that someone attending will know a friend or relative who is looking for a home, or they know someone.... YOU HAVE STARTED THE BUZZ in the neighborhood and community about this property. It is marketing the home locally. It's part of doing everything you can to sell the home for your client. It's all about getting exposure.
"What works" has been an ongoing question of mine. Certainly, you would expect your Realtor(R) to do more than put out a couple of directional signs on event day, print off a bunch of black and white MLS data sheets, and open the doors. Unfortunately, I've seen these non-events and found that often these agents are the same ones complaining about lack of results and the same ones that feel that open houses are a waste of time.
A BUZZ CREATING EVENT does take time, planning and a lot of work. Many home sellers and agents alike may benefit from this Open House Checklist . Agents, if you promised to do your best to sell your client's home, maybe this checklist will help you START THE BUZZ.
Sellers, watch this space for more help for you too.
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It's All About YOU! Brad Rachielles, REALTOR, Upland, CA
Brad Rachielles, REALTOR. Helping Inland Empire Buyers and Sellers with their Real Estate needs in the Communities of: Upland, Rancho Cucamonga, Fontana, Claremont, Ontario, Chino, Chino Hills, Pomona and La Verne, CA.
Web Page: http://www.BradRachielles.com